# 💡How to set up UET Bing Conversion Tracking on Shopify?🤔
**Step 1.** To set up **UET (Bing) conversion tracking**, you first need to sign up for a [**Microsoft Ads account.**](https://ads.microsoft.com/)
**Step 2.** Click on "**Conversions**," then select "**UET Tag**" and copy the **Tag ID** of the **UET tag** you want to integrate with Shopify.\
**Step 3.** Click on **Activate** to Enable Infinite Microsoft Tracking in **Theme editor.**
**Step 4.** Paste the **Tag ID** you copied from **Microsoft Ads account** into the designated field, then click **"Save."**
**Step 5.** Click **"Copy,"** then select "**Customer Events,**" which will take you to the Customer Events section.
Click on **Add Custom Pixel.**
Enter the **Name** of the pixel and click on **Add Pixel.**
Now, open **Permissions** and select according to your need. If you choose **Required**, the pixel will collect data based on the permissions granted by customers. And if you select **Not Required** pixels will run always and it will collect data without permission. I'm selecting Not Required.
**Delete** this 7-line code from the bottom.
**Paste** the code you copied from the app here and click on **Save.**
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Now **connect** it.
Your setup is **done successfully**🤩.
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